We Can Generate More Revenue for Your Business
Your competitors have higher rankings. Most of your pages are ranking on the second and third search results pages.
Your customers are actively searching for your products and services. You feel you’re organic traffic levels are not reaching its full potential.
SEO does not need to be a foreign language. We understand the internal and external factors affecting your websites performance. Our services are built on the foundation of strategy, knowledge, and most importantly, tangible results. We provide you custom recommendations that fit your business goals.
Our SEO services include:
- Keyword Research
- Link Analysis
- Content Enhancement Strategy
- Technical Crawlablity Review
- Site Architecture Analysis
- Competitive Intelligence
- Social Media Integration
- Analytics Implementation and Reporting
Contact us now to dramatically increase your qualified traffic.
Step-By-Step SEO Process
Kick-Off Call – Fish Tank Media will present the SEO plan of action and discussions will unearth your goals, expectations and industry specific insights to better shape the SEO campaign.
Analytics Implementation – Create Google Analytics Code, Google Webmaster Tools Code, Google Conversion Pixel & Google Remarketing Tags. Assisted you with code and tag implementation based on Website platform.
Keyword Intelligence – Identifying what keyword phrases are most commonly used as search engine queries by the your target market. This investigation takes into account many factors such as:
- The desired target audience
- Competitors’ target audience
- Keyword popularity and search volume
- The audience currently supported by the website
- Overall quantity of traffic from processed log reports
- Conversion data on a keyword level
- The current search engine visibility on these keywords
Technical Audit – Review and analyze your Website from a technical standpoint and identify recommendations to enhance the search engine robot crawlability of the website. We will also review your website for any problematic implementations, recommending solutions for problems and prioritizing the recommendations according to their level of positive impact on search engine visibility.
Baseline Visibility Report – A measurement of the visibility your website current holds within the top search engines on a defined keyword phrase set.
Optimized URL Development – Utilizing the approved keyword mapping and SEO best practices to develop recommended optimized URLs.
Website Hierarchy – Plan the website global navigation and URL hiearchy based on keyword intelligence findings.
Establish Categories & Sub-categories – Examine and analyze your website hierarchy pertaining specifically to how search engine spiders contextually understand the website, taking in consideration of keyword intelligence and how targeted keyword phrases will be included in category and sub-category names. We will provide specific recommendations and provide support where applicable.
Keyword Phrase Mapping – Map the approved keyword phrases to the most relevant pages on the website. Priority will be placed on mapping the keyword phrases with the most relevant & qualified traffic driving potential to the top level pages of the website.
Customized Meta Tags – Using the comprehensive list of identified keyword phrases for the SEO campaign, We will develop customized Meta Tags based on priority by tier for your Website. All Meta Tags will be written using Fish Tank Media best practices for search engine visibility.
Optimized Body Copy – Provide recommendations and best practices for adding optimized body copy to your website. Website technical limitations for body copy will be taken into consideration. All body copy recommendations will be provided using Fish Tank Media best practices for search engine visibility.
Online Credibility – Internal Linking Strategy – Examine and analyze the current internal linking convention of your website. Based on the Website Hierarchy, we will recommend modifications where appropriate to increase the online credibility of the top level pages of the site. Some of the recommendations will include anchor text modifications, site architecture modification, and image link modification.
Link Building Strategy & Timeline – Link building stragies will be optimized to create momentum in organic rankings, taking advantage of the best order for link building tactics.
Media Endorsement Strategy – We will implement a custom corporate media section to take advantage of current an new media endorsement and future link building strategies. This section will include executive profiles, media kit, relevant images and videos, track backs from news articles and other relevant media collateral.
Press Release Optimization – Optimization will be based on our developed best practices and will include identifying targeted keyword phrases, keyword phrase-centric text-based links, targeted pages within your website, in addition to other efforts. We will track the visibility of the press release within the organic search and news search results of the top search engines, Google & Bing.
Competitor Intelligence – We will provide a competitor analysis focused on three of your competitors. Analysis will report the search engine visibility and total rankings of competitors on non-branded keyword phrases across Google & Bing, in addition to tactics competitors use to improve visibilty in Google.
Continous Website Diagnostics – We will conduct a monthly audit of your website and identify any technical or performance issues that need to be addressed. Website Diagnostic tools, in addition to Google Webmaster Tools, will be used to improve crawlability and performance in Google & Bing.
Weekly Campaign Status – Fish Tank Media will manage all aspects your SEO campaign including correspondence and industry knowledge and explanation of documentation. A regular status call will be established with the your representative(s) in order to facilitate project and resource management.
Monthly Campaign Analysis & Reporting – We will generate a monthly report including metrics such as total rankings, rankings per major search engine, and ranking distribution for positions 1-30. Reporting may also include competitor comparison, search landscape changes & opportunities to advance SEO strategy.
Image SEO – Fish Tank Media will implement this Image SEO add-on if the website has an affinity to capture visibility on the Internet with the help of images. Strategies will encompass proper saving and attribute identification, aggregate optimization best practices and Search Engine image algorithm re-engineering for your specific industry to create the optimal amount of visibility on the Internet.
Local SEO – Fish Tank Media will implement a Local SEO add-on if the website has a target market with geographic limitations. Strategies will supplement traditional search marketing with a geo-specific influence to improve visibility in Local search engine results and alternative local search directories.
Video Search SEO – Fish Tank Media will implement a Video SEO add-on if the website has an affinity to capture visibility on the Internet with the help of video content. Strategies will encompass proper saving and attribute identification, YouTube & aggregate optimization best practices and Search Engine image algorithm re-engineering for Client’s specific industry to create the optimal amount of visibility on the Internet. Fish Tank Media will make recommendations for targeted keyword phrases and optimization to help increase search engine visibility of the videos to build awareness, increase viewer-ship, and drive more traffic to the site.
Mobile SEO – Fish Tank Media will implement a Mobile SEO add-on if the website has an affinity to capture visibility on smartphones, tablets & other mobile devices. Strategies will encompass mobile word usage, website technical cross-overs that may affect traditional organic search results and mobile specific linking opportunities to increase visibility on the mobile Internet.
International SEO – Fish Tank Media will implement an Internetional SEO add-on if the website has an affinity to capture visibility on the Internet in English speaking countries outside the US (e.g. Canada, UK, Australia, etc). Strategies will encompass local dialict, word usage, country specific link building opportunities and Search Engine algorithm re-engineering for website’s specific industry to create the optimal amount of visibility on the Internet aborad. Fish Tank Media will make recommendations for targeted keyword phrases and unique body content recommendations to not cannibalize US search results and visibility on the Internet.
Contact us now to dramatically increase your qualified traffic.
Fish Tank Media created geotargeted campaigns for each individual region to create customized ad copy for each of those regions. Broadening the scope of keyword themes resulted in more effective distribution of our budget. Increasing the amount of negative keywords allowed for the maximization of each impression and each marketing dollar. Overall, Fish Tank Media increased the number of leads by 61% within one month of the start of the engagement.
Anthony Cheng, CMO