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Fish Tank Media created geotargeted campaigns for each individual region to create customized ad copy for each of those regions. Broadening the scope of keyword themes resulted in more effective distribution of our budget. Increasing the amount of negative keywords allowed for the maximization of each impression and each marketing dollar. Overall, Fish Tank Media increased the number of leads by 61% within one month of the start of the engagement.

Anthony Cheng, CMO
http://www.pinchit.com