Maximize Your Advertising Dollars
Do you want to generate more revenue? Do you think you are leaving money at the door? Your customers are actively searching for your services and/or products. You want to increase your qualified traffic.
We understand the complexities and nuances of the PPC landscape. By maximizing inefficiencies in the marketplace, we can give your business a competitive advantage against your competitors.
Agencies and consultants like to talk about click-chain analysis, keyword taxonomies, audience segmentation, behavioral targeting, and multivariate testing to describe their PPC services.
We prefer simplicity. We let our results do the talking for us.
Our PPC services include:
- Understanding Your Business and Goals
- Complete Analysis of Your Account History
- Strategy Development
- Keyword Generation
- Account Creation
- Ad Copy Creation and Landing Page Mapping
- Bid Management and Optimization
Contact us now to dramatically increase your revenue from paid search.
PPC Services In-Depth
Understanding Your Business and Goals – We will meet with the your marketing team for an interactive session to obtain a thorough understanding of the your brand, product offerings, marketing and website goals. During the kick-off call, we will identify roles and responsibilities throughout the campaign.
Tiered System Creation – We will create a Tiered System to focus on the highest yeilding products and services. Tier 1 will be built out first and receive the most amount of attention as the PPC campaign progresses. Tier 2 & 3 will receive extended optimization when Tier 1 has reached it’s full potential.
Complete Analysis of Your Account History – We will aggregate all historical data from analytics and previous PPC efforts to create campaigns based on the successes of past PPC effots and current ROI projections.
Keyword Intelligence – We will create a complete and exhaustive list of keyword themes relevant to your website’s campaign. Key variables will be compiled to make the best decisions and focus on the most valuable themes to exceed goals set forth during the kick-off call.
Account Creation & Restructure – We will harvest any viable campaigns from previous efforts and restructure the account to take full advantage of Google Adwords Quality Score variables, Multivariate Text Ad Testing, multiple match types, optimal device settings, high CTRs, geo-targets, ad scheduling & daily budgets.
Ad Copy Creation – We will identify your Unique Value Propositions and visible brand image to create compelling ad copy that also qualifies searches that are the actual target market, saving click costs on non-target market searchers.
Landing Page Mapping – We will map keywords to relevant landing pages to take full advantage of Quality Score metrics. Custom landing pages or static website pages can be utilized depending on the type of conversion; whether sale, lead or sign up.
Geo-Isolation – We will focus efforts geographically if your website’s target market is restricted locally or if budgets are small and a tiered state system is more advantagious to the campaign success.
Analytics Integration – Your analytics platform will be identified and all codes and tagging will be integrated from your accounts to the your website. We will supply any tags or coding needed with instructions for your implementation.
Bid Management – Strict bidding rules will be followed to maximize CTR and receive the best value for CPC. We will perform bid management as needed through the life of the campaign to improve ROAS and meet growth goals.
Quality Score Management – We will identify and chronicle Quality Score by keyword each month to identify opportunities to reduce CPC and improve ROI. We will also continue to stay appreased of new algorithm shifts by the major search engines and implement Quality Score intelligence as needed.
Conversion Optimization – We will compile intelligence on the conversion funnel and identify leaks were customers leave the conversion process. A more comprehensive conversion optimization is available ; an advance conversion optimization service considers eye tracking results, copy & image placement, call to action and other elements of the conversion process to improve conversion rates.
Remarketing Management – In an effort to recapture lost conversions and return customers to your website, We will implement display and text based marketing aimed at improving conversion rates. Professional remarketing banners can be created by us for an additional fee. Tags will be generated and your IT team will be educated on prior placement within source code by us.
Vertical PPC Management – Additional opportunities will be considered once your account is fully optimized in Google & Bing or if your target market dictates an alternative venue of PPC visibility. Some of the verticals include local, mobile, image search & video search.
Feed Management – For an additional fee, we will manage feeds to Google Product Search and other relevant feed aggregates as part of the aquisition of organic visibility on your website. Specific feeds will depend on your industry, product and services offered.
Reporting – Daily reporting will be conducted by us in an effort to monitor total spend and conversions. Weekly, Monthly & Quarterly reports will be generated to inform you about the success of your PPC campaign. These reports can be customized to your specifications.
Contact us now to dramatically increase your revenue from paid search.
Fish Tank Media created geotargeted campaigns for each individual region to create customized ad copy for each of those regions. Broadening the scope of keyword themes resulted in more effective distribution of our budget. Increasing the amount of negative keywords allowed for the maximization of each impression and each marketing dollar. Overall, Fish Tank Media increased the number of leads by 61% within one month of the start of the engagement.
Anthony Cheng, CMO
http://www.pinchit.com